My story
The career of Prof. (Dr.) Amitabh is a rare blend of high standards of academia and professional excellence in the field of Journalism and Mass Communication. HRD ministry, Govt. of India has selected him as an expert for developing the dictionary of Journalism. Besides, the ministry has selected him as a member of expert panel to develop the definitions of journalism.
For the last 14 years, Dr. Srivastava (NET u0026amp; Ph.D in Journalism and Mass Communication) is holding Sr. academic positions in reputed Universities like Galgotias (Officiating Dean, Prog. Chair, Ph.D, Prog. Chair, MJMC, Prog. Chair, BJMC); Sharda University (Coordinator BJMC, MJMC and Research); Dev Sanskriti University, first Private University of Uttearakhand (Coordinator, Media u0026amp; Creative Production Cell); Awadh University, Faizabad etc. Lucknow University conferred him special assignment to teach the paper ‘Advance Journalism.’ For Film Institute, Lucknow he contributed as core external faculty and producer/script writer.
His specialization is in the areas of Media Writing (Print, Electronic u0026amp; Web), Inter cultural Communication and Development Communication.
For approximately eight years he was associated with leading media houses. He was news coordinator in upportal.com, then biggest bilingual news portal of North India, which later merged with Jagran group. He worked with Dainik Jagran and Amar Ujala for front page and foreign page. His reporting and desk assignment include Agra Summit, Afghanistan war, SAARC and movement of Noble Laureate Kailash satyarthi. More than 50 episodes of different programs, based on his scripts and research have been telecasted on eminent channels like Zee TV. ETV, Doordarshan etc. He has also contributed for the documentaries for Govt. of India, UGC, Utterakhand Government and philanthropic organization. His columns, News Analysis, satires and features are regularly published in publications of repute. As an expert, he is regularly invited to analyze Election results, Budget, Year round up and various socio-political issues by Doordarshan, AIR, Sudarshan News and other media houses.
He has contributed seven books to the field of academia. He has translated one of the most popular books of journalism education i.e. ‘Mass Communication in India’, written by Prof. Keval J. Kumar, Director, Resource Centre for Media Education and Research, Pune. He has edited the book ‘Media Charitra’, an indepth analysis of Indian media world. He has written the book ‘Saksharta u0026amp; Jansanchar, which highlights the role of mass communication in the journey of literacy towards the destination - digital literacy. He has edited the book ‘Ragging : The Red Alert.’ Prof. Yashpal, eminent educationalist, scientist and then Chancellor of Delhi University has written prologue of his books. After its popularity, Dr. Srivastava translated it with the title-‘Ragging Ek Aatank’. ‘Kalyug Ki Betal Katha’, compilation of his satires and ‘Bharat ki Saamajik Samastyaen’ are the books which are under publication.
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